SEO for Landing Pages and Its Best Practices
A landing page helps your business increase leads and conversions. But how do I create a landing page to increase leads and conversions through SEO? So if you are one of those who want to know how to create an SEO-friendly landing page that can help your business, then you are at the right place. Before starting the discussion we should know what is a landing page.
What Is an SEO Landing Page?
A landing page in SEO is a page that is designed to rank in search results to increase sales, leads, and conversions of your product. To increase landing page rank as well as traffic you have to focus on keyword research and search intent and don’t forget to add call-to-action (CTA) buttons like 20% discount, call now, buy now, subscribe, 50% off. Off, etc. Landing pages are a part of inbound marketing. Apart from this, if you are running a big business in Sacramento city and also have your business landing pages but don’t know how to increase leads and conversions, you can hire Sacramento SEO Company to increase your product sales in Sacramento city.
Landing Pages Best Practices
By using SEO best practices, we can organically rank landing pages on the SERPs and drive more traffic to the landing page, helping to increase leads and conversions. Here I have mentioned some tips for landing pages.
1] Concentrate on Keyword Research
The purpose of landing pages is to convert leads or conversions from organic traffic. Keyword research plays an important role in SEO for a landing page. First, choose any niche related to your business and search for keywords using keyword research tools. There are many tools available online for keyword research but Semrush and Ahrefs are very popular tools. You can use both these tools as these will give you accurate data including keyword research, volume, traffic, and backlinks.
2] Do Proper On-page SEO
On-page SEO is another best practice for increasing landing page traffic on SERPs. On-page SEO checklists include titles, meta descriptions, content writing, image optimization, header tags, interlinking, etc. Don’t use high-resolution images on your landing pages, I’m sure you have to keep the title and meta description unique. Other
3] Optimize the URL
To increase the landing page ranking you should make the landing page URL SEO friendly. For example, never add any digits to the URL, keep the URL short as much as possible, add primary keywords to the URL, and add some effective words to attract the target audience to your site.
4] Build Backlinks
If your landing page is appearing on SERPs but not ranking well, you need to build backlinks to increase the position of your landing pages. But don’t use the black hat SEO technique or create spammy links as this will give you quick results for some time but it will suspend your website forever. Another option is to hire an SEO marketing agency if you don’t want to build backlinks to landing pages.
5] Monitor Page Speeds and Core Web Vitals
Website page speed is important in ranking on SERPs. If your landing page takes too long to load, it will affect the ranking and your website may be down on the SERPs for a few days. For that minify your landing page’s JS, HTML, and CSS, upload compressed images on the landing page, and keep paragraphs as short as possible.
